Content Optimization for Every SMP
It may be easy to promote and advertise on social networks whether it’s for social media shopping or to enhance a political campaign. But, are your posts and campaigns actually working? That’s the tricky thing with social media marketing. What may seem like a clever and interesting post to you, may not appeal to your audience.
There’s an art to creating a successful social media campaign. You need to think about content types, messaging, tone and imagery. You need to understand how to build marketing personas to ensure that you catch the right people’s attention on the right platform at the right time.
We’ll take a look here at eight simple but effective ways to create great content for any social platform.
Create Short Videos
We know consumers love seeing mixed media in content, but video has proven itself a favorite. Marketers who use video in their ad campaigns receive 66% more qualified leads annually than those who don’t. A short video not only has a greater chance of being consumed during a social media scan, but it takes less time and does not require a professional to create and publish.
Facebook, Twitter, Instagram, and Twitch all have live video options. Instagram especially has a variety of video formats. Using short videos is a great way to engage followers, and monitor metrics related to your video. After the live portion of the video is over, it remains available for viewing, so users linked to your profile don’t miss out.
Create Interactive Social Content
The more likes, shares, and comments your content sees, the more favorable it appears to social media crawler bots. Creating shareable content that invites users to engage and interact improves ranking and encourages brand loyalty.